Their strategy includes sponsoring major sports events and teams, like their $1.3 billion deal with Manchester United. Event/TeamĪdidas, another giant in sports apparel, has made significant sponsorship investments. For instance, their sponsorship deal with the NFL, worth over $1 billion, and their enduring association with Michael Jordan, which revolutionized athlete endorsements, stand out as key examples of their impactful approach. Notable campaigns include long-term deals with global sports icons and major teams. With a strategy focusing on high-profile collaborations and endorsements, Nike has spent billions in this domain. Nike’s influence in sports sponsorship is unparalleled. The Biggest Sport Sponsorships Deals in History Apparel and Footwear Nike
